Common SEO mistakes that can hurt you

Posted on Jan 19, 2011

Here are some tips to help you avoid some common SEO blunders:

Keyword Stuffing:

One common SEO mistake that can hurt you is keyword stuffing. That is inserting your target keywords anywhere and everywhere in your site content can lead to grave consequences. Your site could be marked as having spam content and eventually banned by the search engines. On the other hand, not using your keywords can also affect your site’s rating, so you need to strike a balance.

Flash Websites and Animations:

Another mistake is using too much flash on your site. Flash can look great on your site and may attract visitors but the embedded text within the Flash are virtually invisible to the search engines. If crawlers and spiders cannot read it they will not be able toindex it.

Note also from a web design point of view iPhones, iPad’s and some other portable devices can’t display Flash, so Flash is usually best kept to a minimum from that perspective too.

Use of trailing slash“/”

You must also be careful when creating links back to your site. This is another common SEO mistake that can hurt you. The links should all be the same so that it will be counted as one page. If you created a link with “/” at the end, it is different from a link without the “/” at the end. These will be counted as two separate pages on your site, so you’d need to work twice as hard on your backlinking.

Just be cautious when you do SEO on your site and your website should do well on search engine results.

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