Keywords play an important role in SEO. Most of the time users do not directly type in the URL of the web pages they want to visit. Often they do not even know the specific website of the product or information they are looking for. Instead they type in keywords (either one or more words) in to a search engine. These keywords (or keyword phrases) are matched by searched engines such as Google, to the most relevant websites.
Choosing the right keyword or keyword phrase for your web pages is crucial in SEO. You must always choose a specific keyword. If you are selling laptops, choosing the keyword “laptop” is too generic. Think of the people you want to visit your site, visitors who would likely be your customers. If you are selling second hand laptops, you would be better off choosing the keyword “second hand laptop” or for a more specific term you can include the brand, “Dell second hand laptop” or “HP second hand laptop”.
You must also check how competitive the keyword is. Try searching for the keyword you are targeting in Google by enclosing it inside quotes to know how many web pages are competing for that keyword. Example: “second hand laptop” If the search results showed more than 50,000 pages look for another keyword as this keyword is quite competitive.
The Google keyword tool can also help you choose the right keyword for your web page. You can see how many global searches there are, local searches happen, the competition there is and many more parameters. To learn more about how to get started with the Google keyword tool visit the Innta.com
Keywords role on SEO is crucial because you will not be able to start SEO if you have not selected a keyword or keyword phrase. Once you’ve selected the right keyword for your web page you can now proceed with your on-page SEO and off-page SEO.
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