Organic Search vs Paid Search

Organic search or paid search, which one is better?

When a user types in a keyword or phrase in the Google search engine, the results shown on the left side are called organic search results while the results on the right hand side are non-organic search results. Organic search results are free listings while non-organic search results are paid results.

It takes time and effort to be included in the first page of the search results and to be placed at the top spot in an organic search. Since this is a free listing everybody can compete, those with higher page ranking are prioritized over those with zero ranking. The only way to be on the first page of the search results is to rank higher. Getting a page rank will require search engine optimization. Doing on-page SEO on your web pages and off-page SEO is necessary.

Non-organic search results or paid search results are pay-per-click (know as PPC) advertisements, which means you pay every time someone clicks on your Ad. In Google anyone can advertise by creating a Google Adwords Account. But being on the first page of the search results can also be costly. We will be discussing Google Adwords in detail in coming weeks, but just to give you an idea, a very competitive keyword can range from $5 to $8 per click or even higher. Unlike organic search results, you can be at the top spot easily by bidding higher.

Internet marketers encouraged businesses to invest time and effort to be at the top of the organic search results. Most consumers trust organic results over paid results. Google has also said that they have greater click through rates in organic results than those that are paid for. And from a cost point of view nothing beats organic search results since they’re FREE.

Whether organic search results or paid search results you should still pay attention to your website content, you might drive people to your website but conversion is a different story.

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